Trusted Ratings for
Healthcare Products
and Services

"No Hype. Real Reviews. Vetting the Functional Health Space So You Don't Have To."

Watch: The Igoe Score Overview — Jeff Igoe explains the rating system

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Igoe Approved Igoe Caution Igoe Avoid
Unbiased
Weighted
Tested
Jeff Igoe 20+ Years Scaling Practices 300+ Doc Network
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A Proprietary Rating System
for Functional Medicine

Honest, weighted reviews of products, services, and vendors — created from 12+ years of owning and operating multi-state clinics, generating over $270M worth of revenue for practices through marketing efforts, and consulting with 300+ doctors in all 50 states.

Industry Standard

THE IGOE SCORE

Trusted Ratings for Healthcare Tools & Services

No Hype. Real Reviews. By Jeff Igoe – 20+ Years Scaling Practices & 300+ Doc Network

WHY IT EXISTS
  • Vendors lack transparency & break promises
  • Marketing hypes zero ROI results
  • Devices gather dust from poor implementation
  • Revenue lost to shady partnerships

The Fix: Honest, subjective reviews like pizza/movie ratings—mix of science & clinic experience.

Igoe Approved 8.7 Igoe Caution 6.5 Igoe Avoid 5.2

Rating Badge Examples

SCORING SYSTEM
8.6 SCORE
IGOE APPROVED 8.0+
CAUTION 6.0 – 7.9
AVOID < 6.0
COST (NEUTRAL)
$$$$
Premium / Justified
CORE CRITERIA (Averaged)
CATEGORY WEIGHT FOCUS AREAS
Marketing & Patient Acquisition 20% Ease of attraction, Cost per lead, ROI
Efficacy & Clinical Evidence 20% Real results, studies, root-cause impact
Compliance & Billing 20% Rules, reimbursement ease, fraud risk
Personality & Ease of Work 15% Rep responsiveness, collaboration vibe
Training & Implementation 15% Onboarding quality, prevents dust-gathering
Innovation & Scalability 10% Fits JV/partners, adaptable to trends

Real Score Example

Here's what an actual Igoe Score analysis looks like — every category weighted, scored, and broken down with full transparency.

Igoe Approved 9.5

Medical Supplier X

9.5 Approved

Score Breakdown

Detailed performance across weighted criteria

Efficacy & Clinical Evidence 9.8
Compliance & Billing 9.5
Innovation & Scalability 9.4
Personality & Ease of Work 9.2
Marketing & Patient Acquisition 9.0
THE IGOE SCORE

Simple. Clear. Actionable.

Igoe Approved 9.5

IGOE APPROVED

8.0 – 10.0

Verified for clinical efficacy, ROI, and reliability. Safe to implement immediately.

  • Proven ROI track record
  • Strong clinical evidence
Igoe Caution 6.5

CAUTION

6.0 – 7.9

Potential risks identified. Proceed only with strict contract terms or limited trials.

  • Inconsistent support
  • Questionable contract terms
Igoe Avoid 5.2

AVOID

< 6.0

Critical failures in efficacy or business ethics. High risk of financial loss.

  • Predatory sales tactics
  • Zero clinical backing
$0 Revenue Generated for Practices
0 Doctors in Network Across All 50 States
0 Years Owning & Operating Multi-State Clinics
0 Clinics Owned / Operated

Why It Exists

The functional health space is crowded with unverified claims. We bring transparency to a chaotic market.

Jeff Igoe consulting with medical professionals across the functional medicine network
20+ years in the room with doctors — building the trust this industry demands.

Lack of Transparency

Vendors make sweeping claims with no accountability. Clinics have no reliable way to vet who they work with before signing contracts.

Unverified Claims

The supplement and service marketplace is saturated with inflated promises — and no independent authority to validate them.

Conflicts of Interest

Most existing "reviews" are sponsored, affiliate-driven, or incentivized — leaving practitioners without truly unbiased guidance.

Wasted Time & Money

Doctors spend enormous resources trialing products and services that don't deliver — resources that could go toward patient outcomes.

The Igoe Score is the Solution

One authoritative, independently verified rating system that cuts through the noise — giving functional medicine practitioners the clarity they deserve.

How the Score Works

The Igoe Score isn't a single data point — it's a multi-layered, proprietary scoring methodology built from real clinical and business experience.

Jeff Igoe explaining how the Igoe Score methodology works

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Watch Jeff walk through the Igoe Score methodology
01

Product & Vendor Submission

Products, services, and vendors are submitted for review — either proactively by the network or sourced directly by our team through market research.

02

Multi-Factor Weighted Analysis

Each submission is evaluated across multiple weighted criteria including efficacy, pricing transparency, support quality, clinical applicability, and vendor integrity.

03

Network Validation

Scores are cross-referenced against real feedback from the 300+ doctor network — adding practical, multi-state clinical context to every rating.

04

Score Assignment & Publication

A final Igoe Score is assigned on a clear, easy-to-read scale and published — giving practitioners an instant benchmark for every category.

05

Ongoing Monitoring & Updates

Scores are living ratings — monitored and updated as products evolve, companies change, and new market data becomes available.

Scored Categories

From supplements to software, the Igoe Score covers every major category that functional medicine practitioners rely on to run and grow their practices.

Procedures, Products & Services

Patient-focused treatments, procedures, products, and services scored for clinical efficacy, patient outcomes, and overall benefit to patient health.

Practice Management Software

EHR platforms, scheduling tools, and billing systems evaluated head-to-head.

Marketing Services

Digital agencies, lead gen platforms, and practice growth services rated for ROI and reliability.

Lab & Diagnostic Services

Testing accuracy, turnaround time, pricing, and physician support assessed.

Education & Training

CME programs, certifications, and practitioner development resources reviewed.

Vendor & Partner Services

Business partners, consultants, and service providers vetted for trustworthiness and performance.

Built for Functional Medicine Practitioners

Whether you're running a solo practice or managing a multi-location clinic, the Igoe Score gives you an unfair advantage when evaluating what goes into your practice.

Jeff Igoe in the room with functional medicine practitioners across all 50 states
In the room with practitioners across all 50 states — understanding exactly what they need.

Independent Practitioners

Solo doctors and small clinics who need fast, reliable guidance without spending hours vetting every vendor.

Multi-Location Clinic Owners

Operators scaling across multiple states who need standardized, trustworthy vendor benchmarks across their organization.

Emerging Practitioners

New entrants to functional medicine who want to build their practice on a foundation of vetted, proven products and services.

Practice Growth Consultants

Advisors and coaches who want an authoritative resource to recommend to their clients and add credibility to their consulting work.

About Jeff Igoe

Jeff Igoe is one of the most connected and experienced operators in the functional medicine space. With over two decades of hands-on experience scaling practices and an active network of 300+ doctors across all 50 states, Jeff has seen — and vetted — virtually every major product, service, and vendor in the industry.

His ratings aren't theoretical. They come from the trenches: owning and operating multi-state clinics, driving over $270 million in revenue for practices through his marketing expertise, and maintaining relationships with practitioners at every level of the industry.

The Igoe Score is the culmination of that experience — a resource Jeff wished he'd had when he started, now freely shared with the practitioners who need it most.

20+
Years in the Industry
$270M+
Revenue Generated
300+
Doctors Consulted
50
States Reached
Learn More About Jeff
Jeff Igoe — Founder of The Igoe Score, 20+ years scaling functional medicine practices
The Authority in
Functional Medicine Ratings

"I built the resource I wish existed when I was scaling my own clinics. The Igoe Score exists to give practitioners the transparency this industry has always lacked."

— Jeff Igoe
12+ Years Multi-State Clinic Operations
300+ Doctor Network, All 50 States
$270M+ in Practice Revenue Generated
Active Consultant & Industry Advisor

What Makes the Igoe Score Different

Not Pay-to-Play

Vendors cannot purchase a favorable score. Period.

Not Affiliate-Driven

No hidden commissions influencing our ratings or recommendations.

Not Crowdsourced Opinion

Scores are built on 20+ years of expert operational experience — not anonymous internet reviews.

Expert-Led & Network-Validated

Built by a 20-year industry veteran and validated by 300+ active practitioners.

Transparent Methodology

Every score is backed by a clear, multi-factor weighted process — not gut feeling.

Living Ratings

Scores evolve as the market changes — ensuring you always have current, relevant guidance.

From the Igoe Score Blog

Honest, weighted reviews of the products and vendors shaping functional medicine — published by Jeff Igoe and his 300+ doctor network.

HRV Wave Offer Wellness — Igoe Score Review 9.1 Approved
Review

HRV Wave (Offer Wellness) — The Perfect Tip-of-the-Spear Tool for Functional Medicine Clinics

A true "tip-of-the-spear" device that opens upsell conversations and keeps patients engaged — without external marketing spend.

9.1 — Igoe Approved
Intefusion LLC Healthcare Revenue Cycle Management — Igoe Score Review 9.5 Approved
Review

Intefusion LLC — The Unsung Heroes of Healthcare Revenue Cycle Management

Brad and Julie Bolter guarantee 20%+ reimbursement growth and embed directly in your practice. Perfect 10.0 for Compliance.

9.5 — Igoe Approved
Superior Marketing Direct Mail Postcards — Igoe Score Review 9.4 Approved
Review

Superior Marketing — Why Direct Mail Postcards Still Crush for Filling Functional Medicine Seminars

The highest-converting seminar fill tool in the Igoe Stack. Old-school tactic, new-school results.

9.4 — Igoe Approved

Ready to Stop Guessing and
Start Scoring?

Join the growing network of functional medicine practitioners who use the Igoe Score to make smarter, faster, more confident decisions about every product and vendor in their practice.

No Hype Real Reviews Expert Vetted All 50 States